Our Philosophy

Brilliant Tire is a family owned and operated automotive repair center and independent tire dealership. We have been located in the Greater Boston area for over 40 years. Our family was an original founding partner of Ashmont Tire. Our owners have decades of experience and knowledge.

In fact, Harvey and Michael Brilliant are onsite to work with you directly to meet your needs. There is never high-pressure selling and we do not have commissioned employees. Brilliant Tire’s goal is to provide you with affordable pricing, a detailed explanation of our superior service and an unparalleled low-pressure, easy purchasing experience.

We use state of the art computerized equipment to ensure our work is completed to the highest standards.

Please contact one of our locations for pricing and availability. We accept most major credit cards and personal checks. We look forward to hearing from you and meeting your tire and automotive needs.

In 1946 World War II ended and the US troops were finally home. Having learned the tire business from his older brothers, Charlie Brilliant founded, owned, and operated Ashmont Tire in Dorchester. Tires were sold and repaired. The price was right and the service was great. Soon word spread and customers were coming from all the surrounding towns. A good reputation was built and satisfied customers were telling their friends and neighbors where to go to get their automobiles serviced. It didn’t take long. Many locals from Dorchester, South Boston, Milton and Quincy were driving over to the “new shop in town.” The key to success was the personal service.

Upon Charlie’s retirement his sons, Harvey and Michael, established Brilliant Tire Corp. in 1978. Staying true to their father’s vision, the sons continue to offer personal service to the community the family has called home for over 70 years.

Brilliant Tire has grown by continuing to use that same formula for the last four decades. Even though today’s motor vehicles have become increasingly more technical and sophisticated, our business motto still remains “old school.” Our customers are not just credit cards. Our customers are relationships and, yes, we still provide service, service, and service.

“Hands On” experience has taught us a lot over the years. We have expanded and added those automotive services which are necessary to keep those tires, cars, SUVs, and trucks performing and handling through the erratic weather and road conditions here in the Northeast.